Since its launch in 1996, Personal Finance has established itself as the leader in this market, tackling issues affecting the pockets of the consumer. It is a lifestyle publication rather than a strictly business or financial publication – written to be accessible, interesting and useful to individuals concerned about their financial affairs. Very high journalistic standards and the use of plain language and graphics to explain complex financial issues make Personal Finance a credible source of information with sound money advice for the conscience reader. It is carried in Independent Media’s national Saturday titles – Saturday Star, Weekend Argus and Independent on a Saturday, as well as in Business Report on a Friday, which appears in The Mercury, The Star and the Cape Times. It also appears in the Cape Argus and Daily News on Tuesdays and Thursdays respectively. Personal Finance also has a bi-weekly podcast available on IOL, where all print articles will be published as well. Personal Finance is also the host of the annual Raging Bull Awards, and compiles a digital magazine on the event as well.